A Look Back: Super Bowl Live

Super Bowl LIVE 2018 was the defining event of the year for the state of Minnesota, and we were there to support Verizon’s vision and takeover of six blocks of Nicollet Mall in downtown Minneapolis. As one of only two local vendors chosen to handle production for this huge event, we were proud to provide dynamic lighting throughout the entire site as well as on top of the IDS Center and on the Verizon UP Stage. Local and national entertainment performed every evening of the 10-day run, regardless of weather conditions—which in Minnesota, can be unpredictably and brutally cold. Acts included Idina Menzel, Sheila E, Morris Day & the Time, Prince’s band The Revolution, Jimmy Jam & Terry Lewis, The Jets, Ispo Facto, VocalEssence, The Jayhawks, Dessa and many more.

Setup began on a “balmy” 40º Minnesota day, but during show run, temperatures plunged and we experienced blizzard conditions and subzero windchills on more than one occasion. Despite all of the challenges, the intense planning and logistics paid off, as witnessed by the more than one million visitors who enjoyed the event in person. Watch our video and enjoy some behind-the-scenes photos as well as video taken during the shows!