The International Entertainment Buyers Association (IEBA) Annual Conference is an event for professionals in the entertainment business who buy, book, and sell talent. 

The Conference stands alone in the entertainment industry by providing unparalleled networking opportunities with the entertainment industry’s leading innovators and decision makers, professional development, and current entertainment options. 

Attendees include entertainment industry professionals who buy, book, and promote talent. So of course, Kris Campbell, Heroic’s VP Speakers & Entertainment, was there.

IEBA Annual Conference Highlights

Having just returned from the Nashville annual event, Kris said, “The two highlights were the Corporate 360 Session and three days of an on-going showcase of great live entertainment.” 

The Corporate 360 Session is for entertainment buyers and producers who work in the corporate event market and agents who represent talent who also work (or want to) in that market. This year, the session highlighted a panel discussion with an agent, a band manager, a promoter, and a buyer. There were many aha! moments felt throughout the room, which was fascinating, given most attendees were seasoned professionals. Proves the point that there is always something to learn!

There was also time for round table discussions, where attendees discuss learnings from the past two years. The pandemic was obviously tough on the events industry and the music/touring world. In spite of the difficulties all experienced, it was clear many were forced to be more creative which produced innovative ideas. For instance, we all know the traditional meet and greet events were tough, or even impossible to execute, during the pandemic. One alternate solution was to do a VIP Q&A with a band. This experience starts with selecting a cool venue with a bar and then placing the band up front, socially distanced. Then, let the attendees ask questions! Everyone felt it was more meaningful and less awkward than the traditional meet and greet. 

Kris also commented, “There is no other place to experience so much exciting talent, meet with agents/managers, and learn about new trends – all in a couple days! This conference is essential for those who book talent for the events industry.”  

Still Curious about The IEBA Annual Conference?

Would you like to hear more about the content that was shared at IEBA and Kris’ HOT entertainment recommendations? You can contact her directly here!