Producing corporate events is complex and challenging. But producing an event for event professionals is daunting! Right? Expectations are high, and rightfully so. 

We, as an audience of producers, planners, and suppliers know the ins and outs, right and wrong, average and exceptional. We are a discerning group and, you bet, we can pick apart events that we didn’t produce ourselves. However, when 2,000 event professionals came together last week for #MPI #WECSanFrancisco, we gathered to learn, support, and celebrate. 

Period. 

This association that cares deeply for our industry, knows better than to criticize. We celebrated each other and the future of the events industry that is back doing what it does best. 

Here though, let’s dig in a bit on the topic of “the right message, the right time, and the right messenger” which is a mantra here at Heroic Productions.  Specifically, we’re speaking about one of the featured presentations from Denise Soler Cox and The Magic of Belonging.

Were you there? If not, check out MPI’s recap. We see no need to duplicate efforts crafting our own overview. They did a great job. 

Headlining Wednesday’s General Session, Denise moved and inspired the audience. Again, it’s worth noting, speaking to a room of event professionals is no easy task. But Denise gathered herself and her mission to help us all understand how it feels to truly belong and how we can share this feeling with others. 

What made Denise’s presentation so impactful was actually quite simple:

THE RIGHT MESSAGE

Belonging; a natural human desire, right? Who in the world doesn’t want, need, and deserve to belong? 

THE RIGHT TIME

Having weathered the recent pandemic and now economic aftermath, don’t we all crave the comfort and security that comes with a sense of belonging?

THE RIGHT MESSENGER

And, when the magic of belonging is shared by a vibrant Latina who, with passion and grief, tells stories of “growing up Latina” but never feeling “Latina-enough”, the message is felt and received. 

Punctuated by a screening of Denise’s film, Being Enye, it was fascinating to spend the hours and days following her presentation at Denise’s side. Countless attendees approached and shared their own experiences and/or thoughts that were brought forth by her presentation. Even in the middle of the dance floor. Each conversation was met with hugs, tears, understanding, and yes, a sense of belonging. 

“Authenticity is the source of your power
and authenticity is what belonging feels like.”

Denise Soler Cox

As event professionals, we understand the importance of seeing and feeling the impact of the experiences we create. #MPI brilliantly programmed Denise on the mainstage because they recognized this as a “right message, right time, right messenger” opportunity. That’s one of the most important components of designing and executing an impactful event. The emotional impact felt across the General Session room and into the hours that followed confirms that even though we all come from different backgrounds, we all have the same need to belong. 

It’s not just her story. It belongs to us all and it is now our opportunity to share. 

Want to know more?

Want to know more about Denise Soler Cox and how she can inspire your audiences? Or just curious about how a professional speaker or entertainer can inspire your audience? Contact Kris Campbell and visit our site. 

If you’re in the Minneapolis area, you’ll want to meet Denise in August when she presents at our new speaker series, Please Welcome. Details to come!

Please Welcome is a new and upcoming speaker series produced by Heroic Productions. Sign up for our news now to be sure you’re notified of the date and details!