Creating an engaging event for your attendees is top of mind as you’re planning the event. But how do you know if you succeeded? Can you actually measure audience engagement — and, if so, how?
You can look around as your event unfolds to see how people are reacting (and you should), but that’s pretty vague and doesn’t necessarily give you an accurate picture. You need reliable data. Details. Ideally, you need to measure attendee response to every aspect of your event — not only the content but the ambiance, the food, the venue, even the back-end processes such as sign-up. Sure, people came to your event, but were they engaged? Continue reading “What the Numbers Say About Your Event’s Audience Engagement”